In Chinese culture, marriage is a very important and significant life event for both the bride and the groom, as well as their families. There are many customs involved in a traditional Chinese wedding and specific etiquette regarding the attire worn. Colors are significant, especially the lucky color red. Modern Chinese brides often choose to incorporate some or all of these traditions, including attire, to honor their culture and highlight the importance of the wedding for bringing two families together.

Chinese brides traditionally have three different dresses for their wedding – a white, western-style wedding dress, a red traditional dress, a cocktail dress.